Cut through the complexity. Learn how to simplify motor sizing and selection with clear, step-by-step calculations.

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At Conifer, we believe motor technology should feel simple, not intimidating. That’s why we put together this short guide: to help product manager and engineers spend less time crunching numbers and more time building great systems.

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What’s in the Guide

• ✅ How to match a motor’s duty class and power requirements to your application to avoid oversizing or premature wear.
• ✅ A clear way to think about torque and speed, and how to apply them in real-world scenarios.
• ✅ Key environmental and efficiency factors that impact long-term performance and energy costs.
• ✅ The role of variable frequency drives (VFDs) in simplifying control and boosting efficiency.
• ✅ Three quick, practical tips to make motor calculations faster and more reliable.

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